Event reports

Events sent to Tapstream via the SDK are collected and analyzed in real time. Event data in the Tapstream dashboard is grouped by the event's event type, and scoped to either attributed events, meaning only events attributed to a campaign click or website visit, or raw events, meaning the raw number of events triggered (regardless of attribution status). Attributed events are shown as conversions.

Events overview

The Events overview screen is accessible from Tapstream's main navigation. It offers two representations of your raw events data. Both representations respect your dashboard's date range.

The totals bar, at the top of the screen, shows the total number of events that occurred in the selected date range, as well as the total earnings from these events.

The totals bar on the Events tab

The events table, at the bottom of the screen, shows a list of all of your event types.

All data on this screen, including the totals bar, can be filtered by the text input box above this table.

Each row in the table has the following columns:

  • Edit: Summons a modal that lets you edit the properties of the event type, including its default dollar value.
  • Name: A friendly name for the event type. Clicking this takes you to the event type's Details screen.
  • Slug: A slugified name for the event type. This is what your SDK uses to report triggers of this event type.
  • Total events: The total number of times (not uniques) that this event type was triggered.
  • Revenue: The total revenue from this event type.
The events table on the Events tab

Event details

Each event type has a Details page. This page shows detailed performance data scoped to the individal event type. You can reach your event types' details pages by clicking on an event type's name in the events table on the Events screen.

The totals bar, at the top of the screen, shows you the total number of times (not uniques) this event type has been triggered, and the total earnings from this event type.

The totals bar on an event type's details screen

The event performance chart, in the middle of the screen, shows two configurable series over the date range you select. Available series are:

  • Events: The total number of times this event type was triggered
  • Conversions: The number of times this event type was triggered and then attributed to a campaign or website hit
  • Conv. %: The percentage of events of this event type that were attributed to a campaign or website hit
The event performance chart on an event type's details screen

The referring campaigns table, at the bottom of the screen, shows a list of campaigns to which events of this event type were attributed. Rows in this table can be filtered by the filter text input.

Each row in the table has the following columns:

  • Referring Campaign: A campaign that referred conversions to this event type. Clicking a campaign's name takes you to that campaign's details screen.
  • Event Count: The number of events of this event type attributed to the referring campaign.
  • Event Count %: The percentage of attributed events of this event type that were attributed to the referring campaign.
The referring campaigns table on an event type's details screen