Tracking iOS Smart App Banners
You can tell your website to show a Smart App Banner to iOS visitors. Smart App Banners are a clean, native banner in Mobile Safari that promote your app. They show either a 'View' link (to users who don't have your app), or an 'Open' link (to users that do). The 'View' link takes users to the App Store, and the Open link opens your app, optionally with a deep link that you provide.
To implement Smart App Banners, add a
<meta> tag, to your site, as documented here by Apple.
The meta tag takes the following form:
<meta name="apple-itunes-app" content="app-id=myAppStoreID, app-argument=myURL">
myAppStoreID: your iTunes App Store ID, like
512068016. Taken from your app's iTunes URL.
myURL: A deep link URL that users who already have your app will follow when they click 'Open' on the banner, like
Using Tapstream to track Smart App Banners
- Make sure you have a Tapstream account (an account on the Free tier is fine)
Tapstream will now collect your impression to app install data. You can view this data in your Tapstream dashboard, under the Website tab. The data is also available to funnel reports, allowing you to calculate retention and ARPU your Smart App Banner-acquired users.